If you have recently launched a website or if you are planning to publish new marketing materials for your products, you may be assessing if you should use the services of a copywriting agency. While it is possible for companies to produce their own copy, nothing can beat working with a professional copywriter who understands how to structure a sentence and to lead the reader on to the final call to action. This article will provide you with some top tips for working with a copywriter. Read on to find out everything you need to know.
Provide a detailed brief
Perhaps the most important thing you need to do when you hire a copywriter is to work on providing a detailed brief. The brief is the foundation of your working relationship with a copywriting agency. The writers working on your project will use the brief to understand your brand, the products you wish to sell, your target audience and the tone and style you would like to use. Many copywriters will provide you with a form with a series of questions which help them to better understand the aims and objectives of your marketing campaign. You should do everything you can to provide full and detailed answers to these questions.
Include samples of marketing materials
It is also a great idea to include samples of the current marketing materials your company is using. This might include sales emails, advertisements, product brochures and press releases. Doing so will allow the copywriter to understand where your brand current sits within the marketplace and the type of messages and content which you have previously highlighted as important to your marketing campaign.
Be ready to provide constructive feedback
Creating effective copy is a process. You should not expect copywriters to get everything right the first time. Once the writers have analysed the brief, they will produce a number of drafts which will be sent for you to review. This is your chance to offer constructive feedback to the writers to steer the project in the direction you want it to go in. It is also important that you are open to suggestions from the writers about changes which can improve the effectiveness of your marketing copy. It is likely that the copy will pass forwards and backwards between you and the copywriting agency until you are happy with the final product.
If you're interested in finding out more, you should get in touch with a marketing agency, such as DRW Communications LLC, today.